Brad Schmidt is the CEO of the Northern California PET Imaging Center (NCPIC) in Sacramento, a leading non-profit in oncology, neurology, and research imaging. With over two decades of experience in medical imaging and healthcare management, Brad has expanded access and improved patient care at NCPIC through technological innovation and cost-effective strategies. Previously, he founded an ambulatory imaging center in Los Angeles, overseeing 175,000 exams and implementing advancements like AI and medical records interoperability. Recognized for his contributions to healthcare, Brad has received numerous accolades, including “Medical Group CEO of the Year.” He holds a BA from USC Annenberg and serves on the American Cancer Society’s Board of Directors.